Survey Example Loyalty Acid Test -Fundraising Version This no-nonsense questionnaire was supplied copyright free from Frederick E. Reichheld, author of two best-sellers: The Loyalty Rules! and The Loyalty Effect: The Hidden Force Behind Growth, Profits and Lasting Value. Reichheld, a Bain Company consultant, is a well-known (and often quoted) speaker.

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Name	Loyalty Acid Test -Fundraising Version
Description	This no-nonsense questionnaire was supplied copyright free from Frederick E. Reichheld, author of two best-sellers: The Loyalty Rules! and The Loyalty Effect: The Hidden Force Behind Growth, Profits and Lasting Value. Reichheld, a Bain Company consultant, is a well-known (and often quoted) speaker.
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Hello:

You are invited to participate in Voice of the Donor survey for Charity X. In this survey, several hundred people will be asked to complete a survey that asks questions about Charity X. It will take approximately five minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Jay Curry at +31-653-793950or by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

Jay Curry, Email: jay@Charity X.org

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
I am likely are to continue donating to Charity X.

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
If you were selecting a similar charity for the first time, it is likely that I would choose Charity X again.

	Very Satisfied	Somewhat Satisfied	Neutral	Somewhat Dissatisfied	Very Dissatisfied
Overall, how satisfied are you with Charity X?

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
I am likely are you to provide enthusiastic referrals for Charity X.

Please rate your level of agreement with the following statements.

	Strongly Agree	Neutral	Strongly Disagree
Charity X really cares about building a relationship with me

Charity X communicates openly and honestly

Charity X is committed to win/win solutions (does not take advantage of its donors)

I trust Charity X's leaders and personnel to behave with fairness and integrity

At Charity X loyalty is appropriately valued and rewarded at Charity X.

I believe Charity X deserves my loyalty

Here are several more questions to answer in the same way.

	Strongly Agree	Neutral	Strongly Disagree
Over the past year, my loyalty to Charity X has grown stronger

Charity X values people and relationships ahead of short-term fundraising

Charity X makes it easy for me to do donate to them

Charity X sets the standard for excellence in its field

Charity X has a winning strategy (superior economics in serving its donors)

Charity X attracts and retains outstanding people (employees, partners, etc.)

Charity X creates innovative solutions that make my life easier

	Less than one year.	One to three years.	Three to five years	Five to ten years	More than 10 years
About how long have you been a donor to Charity X?

What is the one thing Charity X could do to increase your loyalty to them?

Would you like to receive a summary report of this survey?

No, thank you

Yes, Please, send to my (email) address.

Please send the survey report summary to me at the email address or the address below.

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