|
| Screenshot |
 |
Collecting feedback effectively closes the loop of Customer Relationship Management (CRM). By surveying customers, you've bridged a critical gap in CRM by adding customer satisfaction to your list of CRM data points.
A better understanding of existing customer relationships allows for greater control of customer attraction, conversion, and retention as a whole. Integrating customer surveys into existing CRM systems allows for the measurement of the success or failure of every customer interaction. Sound analytics can take this data and further drill-down to identify exactly what factors are affecting the satisfaction and attitudes of your current customers.
Taken a step further, surveying customers can improve your understanding of how your products and services may be cross-sold or enhanced to improve your value to your existing customers and make your products more attractive to prospective customers.
QuestionBuilder provides a simple interface for creating online surveys and integrating online survey data with your Salesforce.com database.
Not all SalesForce Editions allow application integration. Please check with your SalesForce representative if your account has access to Application Integration.
Learn more about the QuestionPro integration with SalesForce from this short video:
| 
